Jealous people like to dress extravagantly
Even if some don't want to admit it: Almost everyone is jealous at times. Some tend to withdraw, others even react with aggression. Researchers have now discovered an unusual peculiarity of jealous people: They buy shrill clothes rather than plain clothes.
How people deal with jealousy
For many, jealousy is considered an immature feeling, a weakness and a sign of lack of self-confidence. Fear of losing one's partner can also become pathological and cause physical discomfort, but mild jealousy is normal, according to psychologists and psychotherapists. There are different methods of how those affected react to their jealousy: some become more depressed, others sometimes aggressive. And some go shopping - and they like extravagant things.
Attention of the partner
As researchers around Xun (Irene) Huang from Nanyang Technological University in Singapore found out in an experiment with five different experiments, jealousy increases the desire to buy things that catch the eye and thus increase the partner's attention.
According to Huang, this effect is not limited to romantic relationships, reports the "Pressetext" news agency.
“Children can be jealous of their siblings' relationship with their parents, while colleagues can be jealous of their boss's connection,” says the scientist.
Desire for conspicuous goods
The researchers, who published their results in the journal "Journal of Consumer Psychology", also found that the desire for eye-catching products would disappear if there was little chance that they would be noticed by others.
"This effect of jealousy only shows up when the products are shown in public," says the journal.
For example, a gold version received as much attention when buying a lamp for the bedroom as a simple one in gray.
Preference for attention-grabbing products
It was also surprising, according to the scientists, that the desire to regain someone else's attention through eye-catching products was even stronger than the perception of the risk of being ridiculed in public.
"When the product was used in public, the preference for attention-grabbing products was increased due to jealousy, even if the use of these products was considered socially inappropriate," the report said.
It doesn't matter if you make a fool of yourself
According to the information, the participants were asked in an experiment to imagine that they were invited to a party.
The subjects of one group should imagine that they were invited to a costume party by friends, that of the other group to a company party for new employees of their company.
As a result, all participants had to choose normal sunglasses or a unique and eye-catching model. It turned out that those who were jealous opted for the eye-catching glasses in both cases. It didn't matter to them that they could be looked at wrongly in the company.
According to Huang, the new findings are likely to be of particular interest to the advertising industry. According to these study results, advertisements or commercials could specifically appeal to the jealousy of certain consumers and motivate them to make purchasing decisions. (ad)