Vegan should also be organic

Vegan should also be organic

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According to a current market research survey * by the organic industry on the subject of eating habits, 81 percent of those questioned believe that vegan foods should also be certified organic. Half of the respondents use organic products every day. Around 41 percent consciously choose vegan foods in their everyday lives. The majority of the participants gave the aspect of 'health' as ​​the reason for their diet. Animal and environmental protection are also important motivations. “People who eat a purely plant-based diet usually deal more intensively with the effects of their way of life on the environment and the planet. Most of them attach great importance to their health, sustainability issues and environmental and animal protection, ”explains Sebastian Joy, VEBU managing director.

The vegan market continues to grow
A total of 74 percent of the respondents stated that they bought their vegan food in the organic supermarket. The drugstore was mentioned by 63 percent and the supermarket by 60 percent of the survey participants. Only 36 percent rate the range of plant-based foods as sufficient. However, this assessment has improved significantly compared to the previous year. In 2015, only 19 percent of those surveyed were satisfied with the vegan offer.

“The number of vegan-vegetarian people in Germany has increased significantly in recent years. Almost eight million people live vegetarian and almost a million eat vegan, and the trend is rising. The veggie market is very young and far from saturated. There is already a good range of herbal products in retail. In the next few years the product range will be even bigger and more diverse, ”said Joy. Herbal products do not only appeal to vegan consumers. According to the survey, 80 percent of those who buy vegan products do not consistently eat vegan. "Overall, vegan products have good potential for the market because there seems to be great interest in them," adds Joy.

58 percent of those surveyed know the V-label
A total of 58 percent of those surveyed are familiar with the V-label and stated that they had seen it consciously in the supermarket. The V label now carries around 5,000 products from a total of 400 license partners. The V-Label is an internationally protected seal of quality for labeling vegetarian and vegan foods. It is used as an orientation aid on packaging. When shopping, consumers can see at first glance whether a product is suitable for them. The V-label is awarded in Germany in the categories 'vegan' and 'vegetarian' by the VEBU. If the product is licensed with the V-label, consumers can be sure that it is a vegetarian or vegan product.

World Food Day
Since 1979, World Food Day has taken place annually on October 16. The day draws attention to the hunger problem in the world. A plant-based diet can contribute to solving the world hunger problem and to securing food. For the production of one kilogram of meat, up to 16 kilograms of grain or soybeans are required as feed. 200 kilograms of tomatoes or 160 kilograms of potatoes could be harvested on the area needed to produce one kilogram of meat in the same period. “Around 50 percent of the annual global grain harvest and 90 percent of the annual global soybean harvest are fed to so-called 'farm animals'. If fewer feeds were grown for animal production, fewer people would be hungry worldwide, ”explains Joy.

Background of the study: The survey took place in January 2016. A total of 1,266 people took part. 80 percent of the participants were women and 19 percent men. 35 percent were between 18 and 29 years old and between 30 and 39 years old. A total of 26 percent were 40 years and older.

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