WHO calls for stronger restrictions on fattening advertising
According to international studies, the number of obese children has increased dramatically. Obesity can lead to a variety of diseases. The World Health Organization (WHO) recommends that the population exercise more and eat more fruits and vegetables. It is also important to restrict advertising for fattening foods such as confectionery, junk food and beer more.
More and more obese children in Germany
According to the OECD, more and more overweight people live in Germany. Many children and teenagers are too fat too. Obesity can lead to diseases such as high blood pressure or diabetes as early as adolescence. According to an expert from the World Health Organization (WHO), the problem must be tackled more rigorously. Advertising for confectionery, junk food or beer in particular must therefore be restricted more.
Advertising influences children's eating behavior
Scientific studies have shown that advertising has a massive impact on children's eating behavior and in many cases leads to obesity.
Online advertising for unhealthy foods in particular is viewed critically by the WHO.
"It is not enough to rely on voluntary self-regulation by the manufacturers of junk food when it comes to advertising," said nutritionist Juana Willumsen, WHO expert on child obesity, according to a message from the dpa news agency.
"The advertising must be clearly regulated, compliance must be monitored and there must be penalties for violations," said the expert.
Beer advertising is not prohibited in Germany
According to Willumsen, beer is particularly thick and advertising for it is not prohibited in Germany. According to health experts, alcohol as a fattening agent is generally underestimated.
In addition, alcohol advertising on TV seduces teenagers into intoxication.
The WHO generally recommends more school sport for children. In addition, running bicycles and sporting leisure activities should also be promoted in urban planning.
According to the information, the fruit and vegetable consumption of school children in Germany has decreased. Soft drink consumption, on the other hand, is now rising again after a decline.
Responsibility for the food industry
The consumer organization Foodwatch also believes that the food industry shares responsibility for overweight and malnutrition in children, since it almost exclusively markets unbalanced products for children, such as sweets or salty-fatty snacks.
"This has to be the end," says Foodwatch spokesman Andreas Winkler, according to the German press agency.
"It's not about banning sweets, it's about protecting children from industrial abuse." Politicians must finally act.
"It is high time to make healthy eating easier with tax policy measures," said Foodwatch Managing Director Martin Rücker in a message calling for the abolition of VAT on fruit and vegetables.
Voluntary self-regulation in advertising is rather inefficient. Numerous studies have shown this. Manufacturers of sweets and beverages and other junk foods often committed themselves to very limited restrictions.
Then, for example, advertising in animated programs or programs would only be avoided for people under the age of five. As Willumsen explained in the dpa report, young people are "but up to 16 very vulnerable to advertising, and they see other programs." (ad)